At the very beginning of the five-week session, students will select a company they are interested in analyzing.* This company could be either a public or private firm. If the student chooses a private company, however, relevant marketing data and information must be readily available in order to complete the project. Students will then analyze and present on each of the “Four Ps of Marketing” in the following order:
#1. Product: Students will provide an overview of the firm’s primary product(s) and/or service(s). (The company is ‘General Motors Corporation’).
#2. Promotion: Finally, students will provide an overview of the firm’s promotional strategy. (The company is ‘General Motors Corporation’).
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