Description

  • Foreign Market Opportunity Assessment (FMOA)

Each student should develop a Foreign Market Opportunity Assessment.

You will choose a social product or service, that you would like to introduce into the global market (select a country of your choice).

Note: Social products or services are anything that provides services or products to assist the overall social well-being of people

Once you have selected the country your social product or service will be introduced to, provide the following information below:

1. Market potential of your social product or service in that country (10 points)
2. Level of competition needed for your social product or service to succeed in that country (10 points)

3. Legal and political environment that your social product or service need to be aware of in that country. (10 points)

4.Socio-cultural influences that may impact or influence your social product or service.(10 points)

5.Cost associated with your social product or service in that country .(10 points)

6.Benefits you will attain from introducing your social product or services to that country.(10 points)

7.Identify some risks you may encounter with introducing your social product or service in that country.(10 points)

8.Identify how you are going to introduce your social product or service into that country.(10 points)

9.Identify how you going to get human capital to operate your social product or service in that country.(10 points)

10.Decide after you have completed 1 through 9 above, if entering this country with your social product or service is a win/win or you and the host country.(10 points) 

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