In this discussion post, analyze Pollan’s use of Ethos, Pathos, Logos, and Kairos in his text “Eat Food, Food Defined.” Use the information from my lecture on these rhetorical appeals posted in this week’s module. 

Support your analysis with specific textual examples (quotations from his text) that illustrate each of these four rhetorical appeals. Don’t forget to include parenthetical citations and explain how and why he uses each on of these appeals

Length: 2 well-developed paragraphs. 

Requirement: you must also comment on at least two of your classmate’s posts in this discussion thread.…



student 1) In the article “Eat Food, Food Defined” by Micheal Pollan he utilizes Ethos, Pathos, Logos, and Kairos. For ethos, He refers to all his data he duplicates from science based research in his article. He comprehends that principles and rules he shows depend on research discoveries to eat food. Offering credit to these principles implies that his data isn’t biased. He used ethos to appeal to his intended audience. He encourages that the book is moved in science and expressed in our everyday lives. (Pollan, 2007). He uses pathos by bringing up the emotion of trust. Micheal Pollan states “Who wants to hear, yet again, ”Eat more fruits and vegetables”?) And so, like a large gray fog, a great Conspiracy of Confusion has gathered around the simplest questions of nutrition — much to the advantage of everybody involved.” Knowing that people will relate to that statement and find more interest in his article. He also uses the emotion of fear. He states “What we know is that people who eat the way we do in America today suffer much higher rates of cancer, heart disease, diabetes and obesity than people eating more traditional diets.” Fear is one of the best emotional persuasions to use in writing, I feel fear is one emotion no one likes to feel and especially with the world today it can really get kids to start eating better and healthier.

In this article he also used Logos, utilizing data from a logical examination to help his claim. Pollan expressed that individuals should eat less food. He states “When you consider that humankind has historically consumed some 80,000 edible species, and that 3,000 of these have been in widespread use, this represents a radical simplification of the food web. Why should this matter? Because humans are omnivores, requiring somewhere between 50 and 100 different chemical compounds and elements to be healthy”. Lastly, He uses Kairos by giving his audience a list explaining nutritionism. I feel this was a good way to persuade the audience into changing because they can feel that they have no excuse to do better and be healthier. He gives tips and tricks into being a healthier version of themselves.


2) Nutrients themselves had been around, as a concept, since the early 19th century, when the English doctor and chemist William Prout identified what came to be called the ”macronutrients”: protein, fat and carbohydrates. The author used this because In order to effectively persuade your audience, you must first develop and enhance your credibility. You should pay special attention to your own manner, voice, organization, clarity, language, syntax, and punctuation in order to develop ethos. The term ethos relates to the process of assisting writers in gaining reputation. “At the end of the 19th century, British doctors were puzzled by the fact that Chinese laborers in the Malay states were dying of a disease called beriberi, which didn’t seem to afflict Tamils or native Malays” the author used Pathos. Means “emotional attraction.”the author wants the audience reading this to feel scared or sad for those who were in the labs because it allows the audience to them to connect with the author. Using Logos it is important that there is certainly much to be said about being persuaded only on the basis of facts and evidence. “It was in the 1980s that food began disappearing from the American supermarket, gradually to be replaced by ” nutrients,” which are not the same thing. Where once the familiar names of recognizable comestibles .This discover particular ways to deliver this material to your audience in a way that it may be readily comprehended, in addition to just putting this sort of facts and logical reasoning into your argument. 1982 National Academy report on cancer, Americans did indeed change their diets, endeavoring for a quarter-century to do what they had been told. Well, kind of. The industrial food supply was promptly reformulated to reflect the official advice, giving us low-fat pork, low-fat Snackwell’s and all the low-fat pasta and high-fructose (yet low-fat!) corn syrup we could consume the author is using Kairos because he is describing how there was a big change and decision the Americans decided to do with changing their diets. The action they took in changing the food supplements impacted the worlds diet.

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